NotFair 2017
'The Shadow Factory'

James Street, Windsor

NotFair 2017
'The Shadow Factory'

James Street, Windsor

Curated by Tony Lloyd, Sam Leach and Ashley Crawford

With the closing of the old Nuttelex factory in Windsor, shadows descended and dust settled. Old machinery remained, and trash in every shape and form took residence over time. The challenge for |notfair|’s co-curators in delivering this year’s exhibition hasn’t only been conceptual and logistical, but has also required a monumental physical effort to transform the space from derelict building to functional exhibition venue.


NotFair 2017 Curators

TONY LLOYD is an Australian contemporary artist who shows internationally. His paintings of remote landscapes combine a cinematic sensibility with a dreamlike strangeness. Tony Lloyd completed his Masters degree at RMIT University in 2001 and has since received many recognitions for his work including the John Leslie Art Prize and grants from the Australia Council for the Arts and Arts Victoria. His work is represented in numerous notable public and private collections and has been featured in many publications. An original founder of NotFair, Tony has curated many exhibitions and is a keen observer of the Australian contemporary art scene. Tony has taken a step back for NotFair 2023, but remains involved in an advisory capacity.

DR ASHLEY CRAWFORD is a writer, curator and freelance cultural critic based in Melbourne. He writes regularly on the arts for a variety of magazines and newspapers and is the author of a number of books on Australian and international art including: Dark Gnosis: Religious Imaging in Millennialist America , Transformations: The Work of Sonia Payes, Spray: The Work of Howard Arkley, Wimmera: The Work of Philip Hunter, Gelderland: The Work of Stephen Bush (Sante Fe Museum, USA) and First Life, Xin Dong Cheng (Beijing). He is the former editor of World Art, 21.C and Photofile magazines. He has curated numerous exhibitions including shows for public art organizations He was granted a Doctorate in Philosophy at the University of Melbourne in 2016. Ashley has taken a step back for NotFair 2023, but remains involved in an advisory capacity.

DR SAM LEACH is a highly acclaimed contemporary artist living and working in Melbourne. He was granted a Doctorate in Philosophy at the Royal Melbourne Institute of Technology in 2016. As a visual artist he explores the intrinsic relationship between humans and animals and the symbiosis between science and art. He has had numerous solo and group exhibitions in Australia and abroad and his work in represented in prominent private and public collections. A co-founder of NotFair,  Sam has curated many exhibitions and has an extensive knowledge of the Australian contemporary art scene. Sam has taken a step back for NotFair 2023, but remains involved in an advisory capacity.


NotFair 2017 Artists

Alicia King
Adam Boyd
Alexander Okenyo
Ara Dolatian
Andrew Hustwaite
Belinda Wiltshire
Ben Howe
Brett Ferry
Camille Thomas
Chris Henschke
Claire Mooney
Claire Anna Watson
Dale Buckley
Danielle Tooley
Damien Shen
Datsun tran
Drasko Boljevic

Emilie Wright
Emma Lindsay
Irene Wllm
Jason Phu
Jordan Wood
Laetitia Olivier-Gargano
Linsey Gosper
Lucy James
Magda Cebokli
Mali Moir
Meagan Streader
Michael Needham
Naomi Bishop
Maomi Trotski
Nathalie Ryan
Pia Murphy
Pip Ryan

Rebeca Delange
Rebecca Monaghan
Rob O’Connor
Robbie Rowlands
Robert Hague
Saffron Newey
Samuel Condon
Saskia Pandji Sakti
Shanrah Austin
Skye Kelly
Sophie Takách
Tim Burns
Tom Borgas
Vittoria Di Stefano

Photo Gallery


Photography: Roy Chu


The Shadow Factory

More Merry Pranksters than Micro-Managers, more socio-anarchists than social analysts, more bat-shit crazy than bureaucratic, the curators of NotFair 2017 are not terribly good at following rules. All they ever really wanted to do was present some art by practitioners who very few people knew about. The work is for sale so it’s kinda an art fair, but it’s been carefully selected so it’s kinda a Biennale, but at the end of the day what it really is is a |not|fair, taking artists plucked straight from the studio without the filters of a commercial gallery or institutional approval.

While curatorial themes occur naturally, so do contrarian memes. Beauty and the grotesque settle side-by-side. Strange bedfellows, the only rules that the curators demanded from the artists were skill, imagination and devotion to their practice. Beyond that a degree of anarchy held the day.

Indeed, it was safe to say that the lunatics were taking over the asylum the day the curators first entered their new domain. It was, of all things, a former margarine factory that had been deserted for several years. One could not avoid the god-awful stench of putrefying vegetable fats left in the exposed bowels of the remaining machinery. That was before even registering the sheer havoc of detritus strewn throughout the spaces. It was as though a toxic alarm had engaged and the occupants had fled, leaving boots, clothing, hairnets and personal flotsam and jetsam behind as they ransacked the premises. It was even worse than the average artist’s studio. One early artist, a previous |not|fair| participant who prides himself on his own anarchistic principles, dubbed it impossible to use and that we were insane to even try. We deemed otherwise.

|Our hardy curators waded in, trying to follow some distorted notion of occupational health and safety procedures of their own making as they tossed machinery, rusting filing cabinets, steel pipes, clothes, arcane electronics, obscure tools and grease-covered metal shelves – a veritable cornucopia of junk – through mysterious holes cut through the 45-centimeter thick cement floors down into ominous-looking sump holes. There was, it had been previously verified, nothing deadly at hand, but the appearance down below was one of a stygian hell-hole which was promptly sealed away. The real danger, we were sure, could well be supplied by the artists once we’d found them.

The building made strange noises in the night. In short, it was a perfect venue for a NotFair. The networks to source the artists had been spawned seven years beforehand for the first iteration of |not|fair |– an intuitive linkage of artists, teachers, curators and writers criss-crossing the country. An alert, as it were, for an impending showing of emerging artists that didn’t necessarily depend on commercial galleries, curatorial rules or some form of payment for entry (another art fair held in 2017 charged artists exhibition fees of $1,895 – this model was anathema to |not|fair|). To be recommended by a fellow practitioner was the highest commendation for the curators.

A gross 1970s faux mahogany manager’s office stricken in a remote corner of the complex – thought to be useless by the curators due to its bureaucratic decor – was immediately seized upon by one of the first artists to visit, who planned to transform it into a bizarre alchemical laboratory. An adjoining 1950s brick cottage, long-used by the factory as a work-shed and utterly trashed, proved to be a goldmine to another artist, despite its pungent aroma of rotting carpet and mould. Once reeking freezer rooms bearing warning signs of every nature were readily converted into ideal video-screening sites.

A groaning particle accelerator hunkers down cheek by jowl with a steaming would-be incendiary device. On walls, plinths and screens sit severed and/or malformed body parts, demented landscapes, mythological figures, seeping toffee, bleeding fruit and/or taxidermied animals which were all grist to the mill. Morbidity is a perennial in any time and any locale, thus the memento mori is inevitably here, but so is humour aplenty. Depictions of nature are scattered about, but usually in a most unnatural way. Painting is not dead, but neither are video, drawing, sculpture, installation or photography. The artists, it seemed, had taken to the words of famed British occultist Aleister Crowley: “Do What Thou Wilt Shall Be The Whole of the Law.”

The adventure hoped for evolved into a safari of the surreal within the expansive confines of a building destined for demolition.

–Ashley Crawford, Tony Lloyd and Sam Leach

NotFair Founders and co-curators


Two major prizes were awarded as part of the NotFair 2017 exhibition:

Anne Runhardt Art Award

Winner: Chris Henschke

$10,000 non-acquisitive prize to be judged by Gareth Sansom, Anne Runhardt, and Ashley Crawford.

The Hill Smith Prize

Winner: Ben Howe

For paintings or works on paper, an exhibition  in 2018 with Hill Smith Gallery Adelaide  including freight costs and advertising.

Judged by Sam Leach and Tony Lloyd.


The Team

Tony Lloyd [Chairman]
Gary A Hershan [Treasurer]
Dr Sam Leach
Dr Ashley Crawford
Drs Anne Runhardt
Mary Schepisi
Michael Landy
Helen Bogdan
Sonia Payes
Roy Chu


Tony Lloyd [Chairman of the Board, Founder and co-curator]
Dr Ashley Crawford [Founder and co-curator]
Dr Sam Leach [Founder and co-curator]


The NotFair Art Foundation Board and the exhibition’s curators have been generouslyassisted by the participating artists and a host of volunteers.

The Board and curators wish to pay tribute to all those artistsprofiled in this publication for their generosity, and also extend a special thanks [in no particular order and with apologies in advance to anyone we’ve forgotten!] to the following people:
Ben Aitken, Simon Blacher, Kon Gouriotis, Tully Hatswell / Paint Spot, Steve Eland, Sam and Margo Hill Smith, Patrick Hoppe, Paulina Hupe, Pip Minney, Eric Nash, Michelle Patterson, Katrina Raymonda, Louis Raymond, Glenn Reindel, Anne Runhardt, Gareth Sansom, Michael Valmorbida / Splitrock, Heidi Williams / Montalto Vineyard & Olive Grove, Aileen Ellis / Gordon Darling Foundation, Tom Dickson / Same Day Printing, Monica Lim and Konfir Cabo, Amy and Nick Carter, William Partners Lawyers.


We extend our sincere appreciation to our sponsors, without whom the 2017 NotFair exhibition would not be possible, and invite you to support these community-minded organisations.

NOTFAIR 2023: 8 - 13 December |NOTFAIR 2023: 8 - 13 December |NOTFAIR 2023: 8 - 13 December |